You might be tempted to target a wide audience (without filters), especially if you’re trying to reach a larger group of people.
Martin Ochwat is a Growth Marketer, Business Strategist and Entrepreneur. He has built several consumer businesses from the ground up, and advises marketing execs at leading tech companies on scaling their companies.
A former data-driven Media Buyer at Machine Zone, Martin managed and helped automate their $100M annual Facebook ads budget. He now holds a patent in predictive modeling related to ad buying.