Facebook Groups Marketing: 10 Tips to Grow Your Business
Facebook Groups is one of the single most powerful marketing tools on the internet – if you do it right.
That might sound like a bold statement. Let’s prove it.
Imagine you gather all your current and potential customer to join an exclusive club. You happen to be the main source of information and the starting point for many conversations. Better yet, your customers visit by your exclusive club at least a few times a week. You get to talk with them, all at once, but in a more personal way.
That’s what a well-executed Facebook group is like.
Today, I want to share with you 10 tips for growing your business using Facebook Groups.
Let me start by saying:growing your business with Facebook groups does take time.You’re likely on Facebook all the time, anyway. So why not spend a few minutes each day engaging with your customers?
This list also assumes you haven’t started a group yet. Even if you have an existing group, you can use these tips to continue growing your audience.
With that in mind, let’s jump right in:
Start with a goal and plan in mind
- Potential customers - You want to create brand awareness among people who are new to your business. This requires outreach and engagement. The key for this type of group is to create interest and draw them in to your group.
- Top-of-mind - Regardless of what you do, you want your customers to think of you first. You can use posts in your Facebook group to keep your business on top of their minds.
- Raving fans– These are often called advocates. When someone needs your services, these customers will mention your business, giving it either their implicit or explicit endorsement. Your goal is to keep them excited about your business.
Next, you’re going to plan how to accomplish your goal. If you’re trying to attract new people, perhaps you want to run occasional contests. For reminding people of your presence, you might share lots of useful information. Raving fans might respond well to financial incentives or rewards programs. To summarize, set a goal and create a plan to reach it.
Have admins contribute
You can’t do it alone. Managing a Facebook group is best when you have more than one admin. Find someone who can help, whether it’s a spouse, an employee, or a great customer. Invite that person to contribute by making them an admin.
As you’ll see below, the key to working with others is a calendar where you can plan posts and who will be posting them.
Choose Your Group settings
- Public - Anyone can join, and anyone can see the posts.
- Closed- Anyone can join, but they need to be approved by an admin to see the posts.
- Secret - The only way anyone knows about your group is if you tell them or a member does.
Closed and secret groups add exclusivity. In fact, you can create incentives to get exclusive access to the group. Affiliate marketing newsletter WhatTheAff incentivizes users to share with friends in order to access their private Facebook group.
Another option is starting everyone in a public group, then moving them to a closed or secret group by invitation only.
Plan your posts
Plan what your posts will be so that you never struggling with what to say. A simple calendar that lists different topics can work out well. It’s good to mix up the types of content you post to keep the group engaged.
Easy on the sales
If you spend all your time trying to sell, your members will abandon you, or at least turn off your posts. Give them valuable information or incentives and make it clear that you appreciate them.
There is a general rule for social media that one of every eight posts should be about you. In a Facebook group, it should be more like one in every fifteen. And even then, your posts shouldn’t be overtly sales. Instead, encourage members to engage with your business. You may even learn valuable insights about your products or services from them.
You shouldn’t be part of every conversation. Many group admins feel like it’s their responsibility to interject in every conversation.
Instead, let your members talk amongst themselves. That will create a much stronger bond between them and your brand. A real community should lasteven if the business one day moves on.
Running contests to attract new members or engage existing members is a great way to build your brand. You don’t have to give away a Ferrari. You can offer people some of your time for free or even give away something completely unrelated.
For example, one eCommerce Facebook group offers a monthly giveaway for access to their online course. They ask users to share their eCommerce store progress in the group and select one winner to receive a prize. This often results in hundreds of members posts and invites for new members.
Consider what benefits you can offer based on your line of business.Discounts, free consultations, or exclusive video contentcan make your group member feel valued while keeping you top of mind.
You don’t need to always give away gifts or your time. It can cheapen your brand, making it seem as if your product isn’t as valuable. Think about those cars that always have $5,000 rebates on them; why not reduce the price by $5,000?
Be creative with exclusive benefits. For example, a partnership with another business can give you something as a gift. You may be a legal service, but there’s no reason you can’t give away a massage gift certificate.
Share events – online and offline
Invite your group members to events. You might host an exclusive webinar or even have a meeting at the local library. Make those invitations to the people who are group members. This is especially effective for closed and secret groups; nothing feels as exclusive as being the only people who know that something is happening.
Podcast Growth Mastermind, a group for aspiring podcasters, often hosts events related to those in their industry.
Pin the Rules
One of the first posts you should create is highlighting the rules of the group. Once you’ve created this post, you should “pin” it to the top. This will make it the first post everyone sees.
The rules should relate to what the group is about, what the code of conduct is, and what they can expect from you. It doesn’t need to be overly legal, but it should provide guidelines for what everyone can expect.
There is a lot more I can say about Facebook groups. These ten tips should bring you a long way to building an engaged Facebook groups audience.
There is one more rule that we didn’t mention: HAVE FUN! If you approach it every day as the worst part of your job, it’ll show in your work and you’ll lose people fast. On the flip side, if you’re enjoying what you’re doing and your posts reflect that, your audience is much more likely to grow.