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eCommerce Marketing: How to Grow Your Business using Google and Facebook Ads

What is the best way to get “foot traffic” to your online store?


How do you promote your store to potential customers? And let them know about your products? Retail stores have always relied on a storefront — for which they pay rent —to attract customers.


For eCommerce businesses, ads have become the new rent.


Billions of users engage on Facebook and Google every day. Your ideal audience can often be found on these platforms, so why not target them through ads?


Paid ads give you the storefront equivalent of exposure for your ecommerce business, with the added benefit of being able to better target who visitsyour store. However, running ads is gradually becoming more difficult. Every day, there are new challenges and platform changes. This can be difficult to keep up with, especially for small businesses.


The good news is that both Facebook & Google have identified these challenges and are putting things in place to make things better.


Let’s get started!

Google’s Smart Shopping campaigns

In the past year, Google released a new feature known as Smart Shopping campaigns. With Smart Shopping, you can run an effective ad campaign on Google even if you’re not familiar with any advanced ad settings.Their smart technology takes cares of all the hard work getting started.


All you have to do is set your daily budget and allow your campaigns to optimize the highest possible sales value by automatically picking the products you want to advertise, who to target, and how much to bid.


Better yet, if your store is on Shopify, all you have to do is download the Google Shopping App, and Google will pull your product information straight from your store. The implication of this is that you can create your ads automatically and target them to your most relevant audiences, across all the relevant locations on mobile and desktop, including Gmail, Google search, Google Display Network and YouTube. Google’s Smart technology analyzes the results to help optimize your campaign while your ads are running, without you having to tweak the settings yourself.


Getting started. If it’s your first time using Adwords, you can get a $100 credit towards your Shopping campaigns when you spend $25 (varies according to your country). So, what are you waiting for, why not start running ads today?


Facebook ads

Apart from being the most used social media platform, Facebook is one of the most effective sales channels for eCommerce. It offers a range of ad formats, from video ads, static image ads, carousal ads and lots more. Similarly, the easiest way to get started is through Shopify’s Facebook Marketing app.


The app helps you create audiences, connect your Facebook ad account, and setup carousal, image and other ads in just a few minutes.


If you’re not using Shopify, you can still create ads using Facebook Business Manager. Once you create an ad account, you can follow Facebook’s step-by-step process to create your ecommerce first ads.

Automation with Dynamic Ads

One of the easiest approaches you can take when managing ads is to create a Facebook Dynamic Product or Google Smart Shopping campaign.


Once you start running these campaigns, you can easily track your results by simply logging into Shopify’s apps or the applicable Google/Facebook dashboards.


Paid ads often bring faster results than other organic marketing strategies (like content marketing). If you’re serious about growing your business, then you might want to consider paid ads.


Admittedly, there are lots of free marketing tactics out there, but those techniques will not guarantee you the kind of quick turnover you can get from paid ads. If you’re looking to quickly increase sales during major shopping seasons like the holidays, you may want to consider paid ads, especially if your business is still in its early stages.

The best way to grow your store!

Facebook and Google ads can be very effective when it comes to driving new revenue and reaching your ideal audience. But the platforms’ growing complexity has made it increasingly difficult for smaller businesses to keep up.


Fortunately,built-in apps and new automation features targeted at small businesses have made it easier to streamline the process of creating, tracking and managing your ad campaigns. This should help you set up your ads effectively and monitor their progression –you don’t even have to possess a marketing degree to achieve this.


So give Facebook and Google ads a try and let me know how they are working for your business!

Martin Ochwat is a Growth Marketer and Serial Entrepreneur. He has built several 7-figure eCommerce businesses from the ground up and is working on a zero plastic waste company MOOP.

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